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US Cannabis Outlook for 2024: Industry Forecasts

US Cannabis Outlook for 2024: Industry Forecasts

US Cannabis Outlook for 2024: Industry Forecasts

The evolving landscape of the US cannabis industry continues to offer a mixture of challenges and opportunities as it marches towards a momentous 2024. The momentum from previous years is paving the way for potentially groundbreaking developments in cannabis policy, taxation, and market dynamics. As these promising yet uncertain advancements loom on the horizon, let’s delve into the current state of the industry and the predictions for the year ahead.

Anticipated Rescheduling of Marijuana

The much-anticipated rescheduling of cannabis looms as a major turning point, potentially marking the biggest policy shift in US cannabis regulation in half a century. The DEA’s expected proposal to reclassify marijuana from Schedule I to Schedule III under the Controlled Substances Act signifies official recognition of cannabis’s medical utility, thanks to state-provided data. The implications of this move are vast, with the possibility of tax reform bringing significant financial relief to cannabis businesses hampered by Section 280E of the federal tax code.

Tax Relief for Cannabis Businesses

The proposed tax reforms, fueled by rescheduling, could liberate state-legal cannabis operations from the onerous Section 280E. This shift would brighten the future for the US marijuana industry, currently valued at $34 billion. Case in point, Florida-based Trulieve Cannabis seeks a federal tax refund of $143 million, contending that it overpaid due to 280E. The outcome of this refund request could set a precedent for similar claims across the industry.

Congressional Inaction Persisting

Despite incremental advancements, such as the Senate Banking Committee passing the SAFER Banking Act, the likelihood of significant federal progress in marijuana banking reform remains slim. Political deadlock continues to stall legislative movements, and newly appointed House Speaker Mike Johnson’s historical opposition to marijuana reform adds to the hesitancy.

State-Level Legalization: Florida and Pennsylvania Next Up?

While Oklahoma’s rejection of marijuana legalization might have suggested a waning of the reform momentum, Ohio’s recent affirmative vote counteracts this narrative. This could bode well for Florida, where a Trulieve Cannabis-backed initiative could appear on the 2024 ballot pending the resolution of current constitutional challenges. In Pennsylvania, the expansion of medical marijuana and Governor Shapiro’s openness to adult-use legislation provide a glimmer of hope, despite continuous partisan clashes.

Presidential Politics and Cannabis Reform

With the 2024 presidential campaign on the horizon, cannabis reform might once again emerge as a key issue, especially in states like Florida and Ohio, where the topic could engage voter turnout.

Battling the Illicit Market

The ongoing struggle against the illicit cannabis market remains a crucial issue, with unlicensed dispensaries outnumbering legal outlets significantly in places like New York. However, optimism prevails as legal retail options expand and legislative attention intensifies.

Social Equity in Cannabis Industry

The drive for social equity within the cannabis industry faces its own set of challenges, as constitutional challenges question initial plans to favor disadvantaged groups. States, including Ohio, are looking to reevaluate the approach to ensure inclusivity while remaining lawsuit-proof.


In summary, the US cannabis industry is at a crossroads, with potential regulatory shifts that could shape the sector’s future. The anticipated DEA rescheduling, along with tax reforms and the ongoing battle against the illicit market, are among the key areas to watch in 2024. With social equity considerations also in play, the industry’s stakeholders are eager yet cautious as they await the unfolding of these critical developments.

Source: MJBizDaily

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